What Tire Rack Wholesale Does for Auto Businesses
Tire Rack Wholesale supplies tires, wheels, and performance parts in bulk to licensed auto shops and mobile installers. More
Tire Rack Wholesale supplies tires, wheels, and performance parts in bulk to licensed auto shops and mobile installers.
More than 10,000 tire SKUs are kept in stock, covering Original-Equipment fitments as well as niche performance lines, so retailers rarely have to turn a customer away.
Who Can Open an Account
Only auto-related businesses that buy strictly for resale may apply. A public business phone number is required, and applicants must operate either a physical service location or a fully equipped mobile installation van.
Pure online stores without a service bay do not qualify. New accounts must submit three trade references, a business license, and a state sales-tax certificate.
Easy Application Steps
Prospective dealers complete the online form, upload license and tax documents, and wait for credit approval. Orders above $1,000 may require a small deposit, but company credit cards are accepted once the account is active.
Depth of Inventory and Distribution Power
Inventory lives in twelve strategically placed U.S. distribution centers totaling more than 2.7 million sq ft. Locations include California, Colorado, Connecticut, Delaware, Georgia (two sites), Florida, Indiana, Louisiana, Minnesota, Nevada, and Washington.
This footprint lets most dealers receive ground shipments in a single business day while holding less stock on their own shelves.
Rapid, Flexible Shipping Options
Standard UPS Ground and FedEx Ground reach most dealers in one or two days. Regional express rates offer guaranteed two-day delivery at near-ground prices, and next-day or second-day air is available for urgent work.
Large pallet loads move by UPS Hundredweight or common carrier. Mounted Tire-and-Wheel Packages arrive ready to bolt on, reducing shop labor and shipping damage.
Technical Expertise That Builds Trust
Sales specialists train for eight weeks, perform hands-on testing on Tire Rack’s private test track, and complete at least 30 hours of continuing education each year.
Dealers get fitment verification, objective test data, consumer survey results, and real-world impressions on wet, dry, snow, and ice performance—vital when explaining options to customers.
Marketing Tools for Showroom Success
Every account receives monthly pricing updates, a quarterly catalog without prices for customer browsing, and printable point-of-sale materials.
The free PitStop interactive wheel-fitment kiosk lets shoppers preview wheel styles on their exact vehicle in seconds, driving higher ticket values. Online dashboards list markdowns, special offers, and redemption forms that dealers can pass along to boost sales.
Online Ordering Features
The dealer portal offers quick vehicle look-up, tire-size searches, and manufacturer part-number queries. Real-time inventory, specs, warranties, and shipping quotes appear before checkout, so shops can quote customers with confidence. Confidential wholesale pricing and promotions are visible only after secure login, protecting dealer margins.
Price Structure and Typical Margins
Discounts vary by brand and volume, but many independent shops report wholesale rates running roughly 10 percent below the public Tire Rack retail price. Margin can improve further through vendor rebates and seasonal closeouts published in the portal.
Best Practices for Maximizing a Tire Rack Wholesale Partnership
- Consolidate orders to hit free-freight thresholds and minimize parcel surcharges.
- List popular OE sizes on a white-board and preload them in the portal’s quick list for faster quoting.
- Use PitStop on a large monitor in the waiting area; visual upsells often move customers from steel wheels to alloy packages.
- Schedule deliveries to land mid-morning, allowing afternoon installations without clogging the service bays overnight.
- Train counter staff to reference Tire Rack test data when a driver asks, “Why is this tire more expensive?”—data builds authority and closes sales.
